BARTBetter Improving BART rider safety through thoughtful mobile UX design.

DATE
2019
DISCIPLINE
Interface Design
FOR
HCD DeCal
BRIEF

As part of the semester project for my first design class at Berkeley, I took on the challenge of improving rider safety on BART. Following extensive user research conducted as part of a group project, for the final project, I went off on my own and chose to address one of the biggest issues on BART: safety.

"How might we improve the BART experience?"
USER RESEARCH

The BART rider experience is far from perfect. Based on our interviews with over fifteen people, the common pain points among many of our interviewees were 1) safety, 2) ticketing, 3) cleanliness, and 4) efficiency.

Some data points — according to BART research, from 2010 to 2018:

So what do riders have to say about their BART experience?

CHOOSING A SOLUTION

Clearly, fixing a region-wide mass transit system is no easy task. It's extremely important to consider limitations on the type of solution we can provide. The main constraint when coming up with a solution was cost — for a regional mass-transit system, a system-wide overhaul is likely a high-effort, high-cost undertaking.

To brainstorm possible solutions, I was introduced by the design class to two main ideation frameworks: brainwriting, and making an impact-effort map.

© 2019 ZAID SYED. ALL RIGHTS RESERVED.